24 Nisan 2012 Salı

Bringing self-driving cars to NASCAR

Ever since mankind could go fast, we have longed to go faster. And ever since we’ve done work, we have longed to have someone else, or something else, do that work for us. You might already be familiar with our self-driving car project. We’ve spent years working on a tough engineering problem—how to create a hardware and software system capable of gathering and interpreting massive amounts of real-time data and acting on that knowledge swiftly and surely enough to navigate innumerable varieties of crowded thoroughfares without ever once (among other human frailties) exploding in a fit of road rage at the guy who just cut hard left across your lane without even bothering to flash his blinker. 

Well, our autonomous cars have now been test-driven (or rather, test-ridden) for more than 200,000 miles without a single machine-caused mishap. And today we're moving the project one great leap forward with Google Racing, a groundbreaking partnership with NASCAR to help self-driving vehicles compete in the world of stock car racing. We think the most important thing computers can do in the next decade is to drive cars—and that the most important thing Google Racing can do in the next decade is drive them, if possible, more quickly than anyone else. Or anything else. 

Find more photos on our Google+ page

The program remains in its infancy; we’ll surely face numerous testing and competitive hurdles before our first car peels out into a NASCAR race. But I couldn’t be more excited about the possibilities. NASCAR’s ambitious technology investments—from driver safety to green initiatives—and the sport’s spirit of challenge, effort and execution all beautifully embody our most deeply held values as a company. Having skidded around a parking lot last week myself, I’m pretty sure that none of those test miles were as hard as it will be for one of our cars to hold its own in a field of 43 jacked-up, 800-horsepower beasts screaming down a straightaway within inches of each other at upwards of 200 miles per hour. I can't imagine a more exciting challenge for our team than to race our autonomous vehicles against their carbon-based competitors. 

Find more photos on our Google+ page

Larry and I have always believed in tackling big problems that matter, and we’re surer than ever that self-driving cars are one of them, capable of changing the world in all kinds of truly important ways, like reducing traffic and accidents by driving more efficiently, making correct split-second decisions and never shifting their focus off the road to check a map, text a friend, apply rear-view mirror mascara or dip a piece of tekka maki into a lid of soy sauce jostling over on the passenger seat. I hope that today’s announcement of Google Racing will mark another step along this path, and spur innovations that improve the daily lives of people all over the world. Or at the very least offer us a few cool new thrills on hot weekend afternoons. 

Update Apr 1, 10:05 a.m.: As you probably guessed—no, Google Racing isn’t real. We were really happy to work with NASCAR on this April Fools' joke. The technological advancements this sport has made in the last decade are impressive and while we won’t be providing self-driving cars to compete in the races, we look forward to working together with NASCAR in the future on projects like their YouTube channel. What better way to drive change? 

Google+ Hangout with the UN Secretary-General

We’re passionate about changing the world. But there’s another organization that’s equally passionate—and has been doing it a lot longer. For more than 60 years, the United Nations has worked to advance a global agenda on ending war and poverty, promoting human rights, protecting the environment and dealing with humanitarian crises—critical issues that will determine the quality of life for future generations to come.

So we’re delighted that on Tuesday, April 10, some of the voices of the next generation will have the chance to participate in an exclusive global conversation with UN Secretary-General Ban Ki-moon via a Google+ Hangout from the United Nations headquarters in New York. Six young people, selected in consultation with partners in civil society, academia and United Nations offices in the field, will join from the United States, Europe, Asia, Africa, the Middle East and Latin America, and have the opportunity to ask questions on the issues that matter to them.

The Google+ Hangout with the UN Secretary-General will be streamed live at 3:30pm ET on April 10 at youtube.com/unitednations. David C. Drummond, Google’s SVP of Corporate Development and Chief Legal Officer, will moderate.



Technology has given us the chance to advance the important work of the UN, while ensuring that global politics is made more accountable to citizens. We’re thrilled that Google can help play a small part in this.

Toward a simpler, more beautiful Google

Update 5:49pm: for our international readers, this post is also available in French,GermanItalianJapanese and Spanish (Latin AmericaSpain). - Ed.

More than 170 million people have upgraded to Google+, enjoying new ways to share in Search, Gmail, YouTube and lots of other places. It's still early days, and there’s plenty left to do, but we're more excited than ever to build a seamless social experience, all across Google.

A critical piece of this social layer is a design that grows alongside our aspirations. So today we’re introducing a more functional and flexible version of Google+. We think you’ll find it easier to use and nicer to look at, but most importantly, it accelerates our efforts to create a simpler, more beautiful Google.



Navigation you can make your own
One of the first things you’ll notice is a new way to get around the stream. Instead of static icons at the top, there’s a dynamic ribbon of applications on the left. This approach comes with lots of perks, but some of our favorites include:
  • You can drag apps up or down to create the order you want
  • You can hover over certain apps to reveal a set of quick actions
  • You can show or hide apps by moving them in and out of “More”



Taken together, these powers make it easier to access your favorites, and to adjust your preferences over time. We've also built the ribbon with the future in mind, giving us an obvious (and clutter-free) space for The Next Big Feature, and The Feature After That. So stay tuned.

Conversations you’ll really care about
Once you’ve upgraded to Google+, it’s easy to share with your circles from just about anywhere. We’re dreaming bigger, though. We're aiming for an experience that fuses utility with beauty—one that inspires you to connect with others, and cherish the conversations that unfold. Today’s update is an important step in this direction, including:
  • Full bleed photos and videos that'll make you really proud to post
  • A stream of conversation "cards" that make it easier to scan and join discussions
  • An activity drawer that highlights the community around your content


Simply put, we're hoping to make sharing more awesome by making it more evocative. You know that feeling you get when a piece of art takes your breath away, or when a friend stops by with unexpected gifts? We want sharing to feel like that, every single time.

A new home for hanging out
Google+ Hangouts uses live video to bring people together, and the results range from heartwarming to breathtaking to music-making. Today we're adding a dedicated Hangouts page that creates even more opportunities to connect in person, including:
  • An always-updated list of invitations from the people in your circles
  • Quick access to every public and On Air hangout, for those times when you want to meet someone new, or watch a live broadcast
  • A rotating billboard of popular hangouts, pro tips and other items you don’t want to miss


By highlighting all the hangouts you can join, all over the world, it’s now easier to spend time together—even be there for each other. And with efforts like hangout apps already underway, you can expect more hangouts in more places in the future.

Getting there from here
Today's Google+ update extends beyond navigation, the stream and hangouts. For instance: there's a new Explore page that shows what's interesting and trending across the network. And a new profile with much bigger photos. And a new chat list that puts your friends front and center. And a whole lot more.

We're rolling out all of these improvements over the next few days, so please check back if you don't see them yet. In the meantime, you can visit this overview to learn more.



By focusing on you, the people you care about, and the stuff you’re into, we’re going to continue upgrading all the features you already know and love—from Search and Maps to Gmail and YouTube. With today’s foundational changes we can move even faster—toward a simpler, more beautiful Google.

Celebrating the Google Photography Prize Finalists

Back in November we announced the Google Photography Prize 2012, a competition offering student photographers a chance to share their best photographs with the world. 

Groundbreaking photographer Ansel Adams once said, “There are no rules for good photographs, there are only good photographs,” so we left the themes for submission suitably broad, with 10 categories that combined classic photography genres with online photography trends including “Night,” “Travel,” “Sound/Silence” and “Me.” 

We were thrilled by the interest in the contest: nearly 20,000 students from 146 countries took part, of which 100 were shortlisted. You can see these in the gallery on our website.

Our judging panel of seven leading photography experts chose the 10 finalists whose work will be shown in our exhibition in the Saatchi Gallery. Today we’re announcing the finalists: Collin Avery (U.S.), Viktor Johansson (Sweden), Kyrre Lien (Norway),Alexandra Claudia Manta (Romania), Balázs Maté (Hungary), Adi Sason (Israel),Oliver Seary (UK), Dana Stirling (Israel), Sasha Tamarin (Israel), Zhao Yi (China). Here are examples of the finalists' work—you can see their full albums on their Google+ profiles.



If you’re in London, come to the Saatchi Gallery to see the work of our finalists displayed alongside a new exhibition of international photography, Out of Focus, starting April 25. The overall winner of the Google Photography Prize will be announced on April 24, and will go on a once-in-a-lifetime trip to a location of their choice with a professional photographer as their mentor.

We hope you enjoy these fantastic photos as much as we did.

Google World Inside view on ads review


This is the first in a series of posts that will provide greater transparency about how we make our ads safer by detecting and removing scam ads. -Ed.
A few weeks ago, we posted here about our efforts in fighting bad ads, and we shared a video with the basics of how we do it. Today I wanted to delve a little deeper and give some insight into the systems we use to help prevent bad ads from showing. Ourads policies are designed with safety and trust in mind—we don’t allow ads formalicious downloadscounterfeit goods, or ads with unclear billing practices, to name a few examples. In order to help prevent these kinds of ads from showing, we use a combination of automated systems and human input to review the billions of ads submitted to Google each year. I’m one of many engineers whose job is to help make sure that Google doesn’t show bad ads to users.
We’ve designed our approach based on a three-pronged strategy, each focused on a different dimension of the problem: ads, sites, and advertiser accounts. These systems are complementary, sharing signals among each other so that we can comprehensively attack bad ads.
For example, in the case of a site that is selling counterfeit goods, this three-pronged approach aims to look for patterns that would flag such a site and help prevent ads from showing. Ad review notices patterns in the ads and keywords selected by the advertiser. Site review analyzes the entire site to determine if it is selling counterfeit goods. Account review aims to determine if a new advertiser is truly new, or is simply a repeat offender trying to abuse Google’s advertising system. Here’s more detail on how we review each of these three components.
Ad Review
An ad is the snippet of information presented to a user, along with a link to a specific webpage, or landing page. The ads review system inspects individual ads and landing pages, and is probably the system most familiar to advertisers. When an advertiser submits an ad, our system immediately performs a preliminary examination. If there’s nothing in the ad that flags a need for further review, we tell the advertiser the ad is “Eligible” and show the ad only on google.com to users who have SafeSearch turned off. If the ad is flagged for further review, in most cases we refer to the ad as “Under Review” and don’t show the ad at all. From there, the ad enters our automated pipeline, where we employ machine learning models, a rules engine and landing page analysis to perform a more extensive examination. If our automated system determines an outcome with a high degree of confidence, we will either approve the ad to run on Google and all of our partners (“Approved”), approve the ad to show for appropriate users in specific locations (“Approved - Limited”) or reject the ad (“Disapproved”). If our automated system isn’t able to determine the outcome, we send the ad to a real person to make a final decision.
Site Review
site has many different pages, each of which could be pointed to by different ads, often known as a domain. Our site review system identifies policy issues which apply to the whole site. It aggregates sites across all ads from all advertisers and regularly crawls them, building a repository of information that’s constantly improving as new scams and new sites are examined. We store the content of advertised sites and use both machine learning models and a rules engine to analyze the sites. The magic of the site review system is it understands the structure of language on webpages in order to classify the content of sites. Site review will determine whether or not an entire site should be disabled, which would prevent any ads leading to that site showing from any account. When the automated system isn’t able to determine the outcome with a high degree of confidence, we send it to a real person to make a decision. When a site is disabled, we tell the advertiser that it’s in violation of “Site Policy.”
Account Review
An account is one particular advertiser’s collection of ads, plus the advertiser’s selections for targeting and bidding on those ads. An account may have many ads which may point to several different sites, for example. The account review system constantly evaluates individual advertiser accounts to determine if the whole account should be inspected and shut down for policy violations. This system “listens” to a variety of signals, such as ads and keywords submitted by the advertiser, budget changes, the advertiser’s address and phone number, the advertiser’s IP address, disabled sites connected to this account, and disapproved ads. The system constantly re-evaluates all accounts, incorporating new data. For example, if an advertiser logs in from a new IP address, the account is re-evaluated to determine if that new signal suggests we should take a closer look at the content of the advertiser’s account. If the account review system determines that there is something suspect about a particular account with a high degree of confidence, it automatically suspends the account. If the system isn’t sure, it stops the account from showing any ads at all and asks a real person to decide if the account should be suspended.
Even with all these systems and people working to stop bad ads, there still can be times when an ad slips through that we don’t want. There are many malicious players who are very persistent—they seek to abuse Google’s advertising system in order to take advantage of our users. When we shut down a thousand accounts, they create two thousand more using different patterns. It’s a never-ending game of cat and mouse.
We’ve put a great deal of effort and expense into building these systems because Google’s long-term success is based on the trust of people who use our products. I’ve focused my time and energy in this area for many years. I find it inspiring to fight the good fight, to focus on the user, and do everything we can to help prevent bad ads from running. I’ll continue to post here from time to time with additional thoughts and greater information about how we make ads safer by detecting and removing scam ads.

Exploring Jerusalem’s Old City streets with Street View

Every year, 3.5 million people come to Israel to visit ancient sites that are holy to billions of people, to walk among the unique stone of Jerusalem, or to relax on the beaches of the Mediterranean. 


To help you explore Israel’s history and present, we’ve launched imagery of Jerusalem, Tel Aviv-Jaffa and Haifa on Street View. You can explore the narrow streets of Jerusalem’s Old City and each of its four quarters, walk along the Via Dolorosa and see the Church of the Holy Sepulchre, visit the Western Wall and theMount of Olives. You can stop by the Biblical Zoo, then visit the Israel Museum and the Yad Vashem Holocaust museum—and explore more with the Art Project and the Yad Vashem photo archive. Or you can stroll through Tel Aviv’s bohemian Neve Tzedek neighborhood and the ancient port of Jaffa, and take a virtual trip to some of Tel Aviv’s scenic beaches or to Haifa’s Baha’i Gardens



We hope you’ll use Street View to discover, explore and more. Some are already using the new imagery to help others—for example, Access Israel, an organization working to make Israel more accessible for people with disabilities, has embedded Street View in its accessibility mapping project of Israeli cities (note: in Hebrew). 

We’ll be adding more Street View coverage of sites and streets in the coming months, and are hoping to bring Street View to more places around the region soon.

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