9 Nisan 2012 Pazartesi

More Options for Google+ Badges


UPDATE (2/2/12): The new Google+ badge is now out of preview and available to all users on all sites.

When we launched Google+ pages in November, we also released Google+ badges to promote your Google+ presence right on your site. Starting today in developer preview (and soon available to all your users), we're adding more options for integrating the Google+ badge into your website. You can configure a badge with a width that fits your site design and choose a version that works better on darker sites. You'll also see that Google+ badges now include the unified +1 and circle count that we added to Pages last month.

If you’re still considering whether to add a Google+ badge on your website, consider this: We recently looked at top sites using the badge and found that, on average, the badge accounted for an additional 38% of followers. When you add the badge visitors to your website can discover your Google+ page and connect in a variety of ways: they can follow your Google+ page, +1 your site, share your site with their circles, see which of their friends have +1’d your site, and click through to visit your Google+ page.

The Google+ Badge makes it easy for your fans to find and follow you on Google+. With these additional options, we hope it's even easier to create a badge that fits your website. 

Follow the conversation on Google+.

Improving Google+ Plugins Across the Web


Over a million websites use Google+ plugins -- like the +1 button and the badge for Pages -- to help visitors connect with their brand and share their content with others. Today we're excited to announce a number of improvements to these plugins that make sharing and connecting even easier.

Easier to share from the +1 button 
Starting today, it’ll be a little easier to share right from the +1 buttons all across the web. Now, after you +1 something, the share box will pop open right away, without an extra click. Add a comment if you want, choose the people you want to share with, and you’re done.

Easier to follow brands and businesses 
When you add Google+ pages to your circles, it's typically to follow their news and updates. That's why we're updating badges for Google+ pages to read "Follow." With just one click, this button adds a business or brand to your "Following" circle, and if you want to customize which circle they're in, you can do that too.

If you're one of the many businesses and brands with a Google+ page, we've also put together a handy style guide (pdf) which includes recommended language and images for promoting your page.

Adding a badge for people, not just pages 
We heard you! Now anyone (including Britney Spears!) can add a personal Google+ badge to their web pages, and let visitors add them to circles quickly and easily.
We’ve got lots more planned for the Google+ plugins, stay tuned!

#googleplusupdate 

A New Look for the +1 Button

UPDATE (3/14/12): Today, we released the new +1 button from preview and it’s now rolling out to all users. You may also notice the numbers in your +1 buttons increase, as we update our plugins to better reflect social activity around your content. Our Webmaster Tools Help Center article has more details on this update.  Join the conversation on Google+.


Following in the footsteps of our new red and white Google+ icon, the +1 button is sporting a fresh coat of paint. Starting today, this update will be visible first to our Google+ Platform Preview Groupand shortly thereafter we’ll roll it out to the public.

Check out the new pixels:


Before you’ve +1’d 


 
After you’ve +1’d 


The +1 buttons you’ve already installed will automatically update; there’s nothing you need to do. Stop by the updated configuration tool to see how these changes look across all the various sizes and shapes of the +1 button.

We’ll update this post when these changes graduate to the public.

Follow the conversation on Google+

Moving the Google+ Hangouts API Out of Preview


One of the most important ways we connect with others is in person. That's why we're so excited about Google+ Hangouts, and why we launched a preview of the Hangouts API a few months ago. Today we're moving this API out of preview, and enabling developers to launch and share their hangout apps with the entire Google+ community!

Hangout apps are regular web apps, running in a big window inside the Hangout UI. In addition to using shared-state APIs to give users real-time interactivity, you also have access to built-in Hangout features, such as:
  • Initiate a group video chat with up to 10 people 
  • Control hangout microphones, cameras, speakers and volume levels 
  • Add sound effects and attach image overlays to faces 
  • Set UI elements such as the video feed, chat pane, and notifications
It’s easy to get started: read the documentationbuild and publish your app, and then let users know. You can easily get the word out in one of two ways: 1) post a link to it on Google+, and/or 2) add the new hangout button to your website. In either case, anyone who clicks will start a new hangout with your app running inside. It then appears in the “Recent” apps pane for future hangouts.

To get the ball rolling, we're introducing a new "Apps" pane in Google+ Hangouts, as well as some featured applications, including Aces HangoutCacooScoot & DoodleSlideshareClubhouse Challenge by Bravo, and Google Effects. We’re looking forward to seeing what you can dream up in the weeks and months ahead.

Follow the conversation on Google+, and happy building!

Eadweard Muybridge on Google Screen

Eadweard J. Muybridge (play /ˌɛdwərd ˈmbrɪ/; 9 April 1830 – 8 May 1904) was an English photographer of Dutch ancestry who spent much of his life in the United States. He is known for his pioneering work on animal locomotion which used multiple cameras to capture motion, and his zoopraxiscope, a device for projecting motion pictures that pre-dated the flexible perforated film strip.[1]



Names

Born Edward James Muggeridge, he changed his name several times early in his US career. First he changed his forenames to the Spanish equivalent Eduardo Santiago, perhaps because of the Spanish influence on Californian place names. His surname appears at times as Muggridge and Muygridge (possibly due to misspellings), and Muybridge from the 1860s.
In the 1870s he changed his first name again to Eadweard, to match the spelling of King Edward shown on the plinth of the Kingston coronation stone, which was re-erected in Kingston in 1850. His name remained Eadweard Muybridge for the rest of his career.[2] However, his gravestone bears a further variant, Eadweard Maybridge.
He used the pseudonym Helios (Greek god of the sun) on many of his photographs, and also as the name of his studio and his son's middle name.[3]

Early life and career

Muybridge was born at Kingston upon Thames, England on 9 April 1830. He emigrated to the US, arriving in San Francisco in 1855, where he started a career as a publisher's agent and bookseller. He left San Francisco at the end of the 1850s, and after a stagecoach accident in which he received severe head injuries, returned to England for a few years.
While recuperating back in England, he took up photography seriously sometime between 1861 and 1866, where he learned the wet-collodion process.[4][5]
He reappeared in San Francisco in 1866 and rapidly became successful in photography, focusing principally on landscape and architectural subjects, although his business cards also advertised his services for portraiture.[6] His photographs were sold by various photographic entrepreneurs on Montgomery Street (most notably the firm of Bradley & Rulofson), San Francisco's main commercial street, during those years.

Photographing the West

Muybridge began to build his reputation in 1867 with photos of Yosemite and San Francisco (many of the Yosemite photographs reproduced the same scenes taken by Carleton Watkins). Muybridge quickly gained notice for his landscape photographs, which showed the grandeur and expansiveness of the West, published under his pseudonym Helios.[7] In the summer of 1873 Muybridge was commissioned to photograph the Modoc War, one of the US Army's expeditions against West Coast Indians.[8]

Stanford and the galloping question


Muybridge's The Horse in Motion
In 1872, former Governor of California Leland Stanford, a businessman and race-horse owner, had taken a position on a popularly-debated question of the day: whether all four of a horse's hooves are off the ground at the same time during the trot. Up until this time, most paintings of horses at full gallop showed the front legs extended forward and the hind legs extended to the rear.[9] Stanford sided with this assertion, called "unsupported transit", and took it upon himself to prove it scientifically. Stanford sought out Muybridge and hired him to settle the question.[10]
In later studies Muybridge used a series of large cameras that used glass plates placed in a line, each one being triggered by a thread as the horse passed. Later a clockwork device was used. The images were copied in the form of silhouettes onto a disc and viewed in a machine called a Zoopraxiscope. This in fact became an intermediate stage towards motion pictures or cinematography.

Galloping horse set to motion using photos by Eadweard Muybridge.
In 1877, Muybridge settled Stanford's question with a single photographic negative showing Stanford's Standardbred trotting horse Occident airborne at the trot. This negative was lost, but it survives through woodcuts made at the time. By 1878, spurred on by Stanford to expand the experiment, Muybridge had successfully photographed a horse in fast motion.[11]
Another series of photos taken at the Palo Alto Stock Farm in Stanford, California, is called Sallie Gardner at a Gallop or The Horse in Motion, and shows that the hooves do all leave the ground simultaneously — although not with the legs fully extended forward and back, as contemporary illustrators tended to imagine, but rather at the moment when all the hooves are tucked under the horse as it switches from "pulling" with the front legs to "pushing" with the back legs.[10] This series of photos stands as one of the earliest forms of videography.
Eventually, Muybridge and Stanford had a major falling-out concerning his research on equine locomotion. Stanford published a book The Horse in Motion which gave no credit to Muybridge despite containing his photos and his research, possibly because Muybridge lacked an established reputation in the scientific community. As a result of Muybridge's lack of credit for the work, the Royal Society withdrew an offer to fund his stop-motion photography. Muybridge subsequently filed a lawsuit against Stanford, but lost the dispute.[10]

Murder, acquittal and paternity

In 1874, still living in the San Francisco Bay Area, Muybridge discovered that his wife had a lover, a Major Harry Larkyns. On 17 October, he sought out Larkyns and said, "Good evening, Major, my name is Muybridge and here's the answer to the letter you sent my wife"; he then killed the Major with a gunshot.[12]
Muybridge was put on trial for murder. One aspect of his defense was a plea of insanity due to a head injury that Muybridge had sustained following his stagecoach accident. Friends testified that the accident dramatically changed Muybridge's personality from genial and pleasant to unstable and erratic. The jury dismissed the insanity plea, but he was acquitted for "justifiable homicide". The episode interrupted his horse photography experiment, but not his relationship with Stanford, who paid for his criminal defense.[13]
After the acquittal, Muybridge left the United States for a time to take photographs in Central America, returning in 1877. He had his son, Florado Helios Muybridge (nicknamed "Floddie" by friends), put in an orphanage. Muybridge believed Larkyns to be his son's true father, although as an adult, the son bore a remarkable resemblance to Muybridge. As an adult, Floddie worked as a ranch hand and gardener. In 1944 he was hit by a car in Sacramento and killed.[14]

Later work


American bison cantering – set to motion using photos by Eadweard Muybridge
Muybridge often travelled back to England, and on 13 March 1882 he lectured at the Royal Institution in London in front of a sell out audience that included members of the Royal Family, notably the future King Edward VII.[15] He displayed his photographs on screen and described the motion picture via his zoopraxiscope.[15]
At the University of Pennsylvania and the local zoo Muybridge used banks of cameras to photograph people and animals to study their movement. The models, either entirely nude or with very little clothing, were photographed in a variety of undertakings, ranging from boxing, to walking down stairs, to throwing water over one another and carrying buckets of water. Between 1883 and 1886 he made a total of 100,000 images, working under the auspices of the University of Pennsylvania. They were published as 781 plates comprising 20,000 of the photographs in a collection titled Animal Locomotion.[16] Muybridge's work stands near the beginning of the science of biomechanics and the mechanics of athletics.

A phenakistoscope disc by Muybridge (1893)

The phenakistoscope – a couple waltzing
Recent scholarship has pointed to the influence of Étienne-Jules Marey on Muybridge's later work. Muybridge visited Marey's studio in France and saw Marey's stop-motion studies before returning to the U.S. to further his own work in the same area. However, whereas Marey's scientific achievements in the realms of cardiology and aerodynamics (as well as pioneering work in photography and chronophotography) are indisputable, Muybridge's efforts were to some degree artistic rather than scientific. As Muybridge himself explained, in some of his published sequences he substituted images where exposures failed, in order to illustrate a representative movement (rather than producing a strictly scientific recording of a particular sequence).
Similar setups of carefully timed multiple cameras are used in modern special effects photography with the opposite goal of capturing changing camera angles with little or no movement of the subject. This is often dubbed "bullet time" photography.
At the Chicago 1893 World's Columbian Exposition, Muybridge gave a series of lectures on the Science of Animal Locomotion in the Zoopraxographical Hall, built specially for that purpose in the "Midway Plaisance" arm of the exposition. He used his zoopraxiscope to show his moving pictures to a paying public, making the Hall the very first commercial movie theater.[17]

Death

Eadweard Muybridge returned to his native England for good in 1894, published two further, popular books of his work, and died on 8 May 1904 in Kingston upon Thames while living at the home of his cousin Catherine Smith, Park View, 2 Liverpool Road. The house has a British Film Institute commemorative plaque on the outside wall which was unveiled in 2004.[18] Muybridge was cremated and his ashes interred at Woking in Surrey.

Legacy

Many of Muybridge's photographic sequences have been published since the 1950s as artists' reference books.[citation needed] Cartoon animators often use Muybridge's photos as a reference when drawing their characters. Since 1991, the company Optical Toys has published Muybridge sequences in the form of movie flipbooks.
Filmmaker Thom Andersen made a 1974 documentary titled Eadweard Muybridge, Zoopraxographer, describing his life and work.
Composer Philip Glass's 1982 opera The Photographer is based on Muybridge's murder trial, with a libretto including text from the court transcript. A promotional music video featured an excerpt of the opera dramatizing the murder and trial, and included a considerable number of Muybridge images.
The play Studies in Motion: The hauntings of Eadweard Muybridge debuted in 2006, a co-production between Vancouver's Electric Company Theatre and the University of British Columbia Theatre. While blending fiction with fact, it tells the story of Muybridge's obsession with cataloguing animal motion. The production started touring in 2010.
In 2007, Canadian poet Rob Winger wrote Muybridge's Horse: a poem in three phases, a long poem nominated for the Governor General's Award for Literature, Trillium Book Award for Poetry, and Ottawa Book Award. It documented his life and obsessions in a 'poetic-photographic' style. It won the CBC Literary Award for Poetry.
In 1985, the music video for Larry Gowan's single "(You're a) Strange Animal" prominently featured animation rotoscoped from Muybridge's work. In 1986, a galloping horse sequence was used in the background of the John Farnham music video for the song "Pressure Down". In 1993, the rock band U2 made a video of their song "Lemon" into a tribute to Muybridge's techniques. In 2004, the electronic music group The Crystal Method made a music video to their song "Born Too Slow" which was based on Muybridge's work, including a man walking in front of a background grid.
Kingston University in London, UK has a building named in recognition of Muybridge's work as one of Britain's most influential photographers.
In addition, Muybridge's work has influenced:

Exhibitions and collections

A collection of Muybridge's equipment, including his original biunial slide lantern[20] and Zoopraxiscope projector, can be viewed at the Kingston Museum in Kingston upon Thames, South West London. The University of Pennsylvania Archives in Philadelphia, Pennsylvania hold a large collection of Muybridge's photographs, equipment, and correspondence.[21]
In 1991, the Addison Gallery of American Art at Phillips Academy in Andover, Massachusetts hosted a major exhibition of Muybridge's work, which later traveled to other venues. A book-length exhibition catalogue was also published.[22] The Addison Gallery has significant holdings of Muybridge's photographic work.[23]
In 2000–2001, the Smithsonian Institution National Museum of American History presented the exhibition Freeze Frame: Eadweard Muybridge's Photography of Motion, plus an online virtual exhibit.[24]
From 10 April through 18 July 2010, the Corcoran Gallery of Art in Washington, D.C. mounted a major retrospective of Muybridge's work entitled Helios: Eadweard Muybridge in a Time of Change. The exhibit has received favorable reviews from major publications including The New York Times.[25]
An exhibition bringing together around 150 of Muybridge's works took place in autumn 2010 at the Tate Britain, Millbank, London.[26] An exhibition of important items bequeathed by Muybridge to his birthplace of Kingston upon Thames, entitled Muybridge Revolutions, opened at the Kingston Museum on 18 September 2010 (exactly a century since the first Muybridge exhibition at the Museum) and ran until 12 February 2011.[27]


from wikipedia.org

8 Nisan 2012 Pazar

25 Google Plus Resources, Articles, and Reviews to Help You Get Started

Google+ (or is it “Google Plus”?), the search giant’s big social initiative, has arrived and there’s a lot to learn. Google’s answer to Facebook has been in the works for a year and has been delayed several times due to disagreements about its design, purpose, and execution. Facebook’s threat to Google’s domination of the Web was a wake-up call that ignited the development of the new social platform. Even though Facebook’s traffic seems to be slowing in the U.S. and Canada, the network’s exponential growth frightened Google’s leadership into taking action. When Facebook discovered the company’s plans, it went into  “lockdown” for 60 days and focused on completing new features like Facebook Groups, Facebook Messages, and Facebook Places.
google plus 25 resources tips reviews 25 Google Plus Resources, Articles, and Reviews to Help You Get StartedGoogle refers to Google+ as a “project” rather than a product, stressing that its goal is to make Google itself more social rather than being a standalone social network that competes directly with Facebook. “It’s ‘Plus’ because it takes products from Google and makes them better and ‘project’ because it’s an ongoing set of products,” said Vic Gundotra, Google’s senior vice president of Social. If it looks like a duck and quacks like a duck, it’s probably, well, a duck. And Google+ looks like and quacks like Facebook in many ways.

I’ve jumped into the Google Plus fray to try it out and determine what potential benefits it offers social media marketers. If you’d like to connect with me on Google+, I’m happy to include you in my circle!

25 articles, resources, and reviews to help you understand the basics of Google+

  1. Google+ Unveiled: 9 Things You Need to Know
    A handy guide for learning all about Google+ features.
  2. Facebook vs. Google+ [Infographic]
    A nice side-by-side comparison.
  3. A Walkthrough of Google’s New Social Network, Google+
    Screenshots of Google+ features that show you the basics of the platform.
  4. Getting Started With Google Plus
    A screencast by Chris Brogan that shows what to do.
  5. Circles, Hangouts, Sparks: A simple guide to getting started in Google Plus
    While experienced social media users will have an inherent understanding of the of the similarities between Google Plus and other social media platforms, there are several unique features to Google’s new service.
  6. The Google Plus 50
    50 thoughts about Google Plus, also from Chris Brogan.
  7. How To Use Google Plus
    At its core level, Plus is not that much different from other social networks, yet there’s also so much more. How do you get started with Google Plus? Here’s a breakdown of the nuts and bolts.
  8. Google+: The Complete Guide
    Google+ isn’t the easiest thing to understand. It has a lot of features that can confuse beginners. Even advanced users can miss a lot of the little gems and nuances that define Google+.
  9. Google+ Guide: All You Need to Know about Google+
    A detailed guide which explains all the basic and advanced features such as UI, Profile, friends, chat, spark, features.
  10. 28 Google+ Tips to Enhance Your Google Plus Experience
    A list of handy tips and tricks.
  11. Google Plus: 8 Quick Tips and Tricks
    Google Plus (aka Google+), Google’s new social network, might offer the right mix of sharing and privacy to woo you away from your Facebook account. If you don’t know how to use it, though, it’s just a confusing mess of circles and contacts.
  12. Your Google+ Guide: 15 Tips For Newbies
    What exactly are these “Sparks” and “Circles”? And what are the other key features of Google+? How can you make the most of your Google+ experience?
  13. Google+ Improves on Facebook
    Google+, Google’s social network, has easy-to-use privacy controls and allows video chats with as many as 10 people.
  14. 19 Essential Google+ Resources
    A collection of tools, reviews, and tips
  15. 61 Google Plus Tips, Thoughts, and Requests
    Enough said.
  16. How to Create Google Plus Profile Custom URL
    Interested in adding the new Google Plus to your social media repertoire? Be sure and grab a custom URL for your Google Plus Profile.
  17. 5 Things Small Businesses Must Know About Google Plus
    Google+ (also known as G+, Google Plus or Plus) is the biggest trending topic online these days. So, what is it and why should you care about it?
  18. How Will Google Plus Affect SEO?
    Officially, there’s no official indication of how Plus will affect SEO, but plenty of speculation and some obvious hints about where things may be headed.
  19. Facebook engineers bring Google+ Circles to Facebook
    Four Facebook engineers have built Circle Hack, which lets you build friend lists on Facebook exactly how you build Circles on Google+.
  20. Google Plus vs. Facebook: 6 Things Google+ Has That Facebook Doesn’t
    As the title suggests, this is a rundown of how Google+ is different from Facebook.
  21. Google+: Where all the guys are
    Google+ is the equivalent of Alaska in the social networking world. At least two sites tracking Google+ user demographics say males make up more than 73 percent of the site’s users.
  22. By the Numbers: Google+ the Biggest Social Network Launch Ever?
    Two-week-old Google+ has 10 million users already. That’s an enormous number, and makes it likely that Google+ has had the fastest out-of-the-gate velocity of any social network ever.
  23. Google+ and its two-pronged relevance problem
    Google Plus has got off to a great start, but it faces two problems – both related to relevance.
  24. Paul Adams: Seeing Google+ In Public Is Like Bumping Into An Ex-Girlfriend
    “It was like when you first see her you have a moment where you have a niggle of regret and wonder for a split second, but that quickly passes when you remember why you broke up with her.”
  25. What MySpace’s Tom Anderson Thinks of Google+
    Tom Anderson, best known as the default friend on MySpace during its early years, co-founded MySpace with Chris DeWolfe in 2003.
Have you found any Google+ resources around the Web that you think are particularly helpful? Please share them!

WSJ Pulls Back On What Google Searchers Can Read For Free

Are you used to using Google as a way around the Wall Street Journal’s paywall? Think again. The WSJ has been holding back stories available through Google’s “First Click Free” program, a move that I suspect other newspapers might soon emulate.
Over the past few weeks, I’ve noticed that I wasn’t able to read some Wall Street Journal stories when visiting from Google. I figured this was some type of bug. But a recent case got me digging deeper: the Journal’s story about how Google created a workaround past Safari’s default privacy settings as a way of enabling +1 buttons on Google’s ads.
I was unable to read the full story after finding it listed in search results at Google, either in regular Google web search listings or in Google News. Instead, I was shown only a short summary with a prompt to subscribe or log-in. That shouldn’t have been the case, given that the WSJ participates in the First Click Free program, which I’ll explain in more depth below.

WSJ: Not Everything Included In First Click Free

As it turns out, the Journal has been keeping some stories out of First Click Free for over half-a-year.
“Google FCF [First Click Free] is a way to introduce our content to new readers and broaden our audience. As a strategy, we hold back a few of our top stories by not having the full story crawled, which limits select articles from being available via FCF. We have been doing this since last summer as a strategy to encourage subscriptions,” emailed Ashley S. Huston, Vice President, Corporate Communications, for the Wall Street Journal, when I asked about the situation.

What Is First Click Free?

The Wall Street Journal, like many newspapers with registration requirements or paywalls, participates in Google’s First Click Free program. That program allows publications to provide the full-text of articles to Google that are normally kept behind some type of barrier. This means Google can better understand what a story is about, which in turn means it might have more visibility in Google, generating more traffic for the publication.
To be in First Click Free, Google requires that anyone coming to those articles from a Google search be allowed to read the entire article, without having to register or pay. This helps reduce people who get upset with Google for listing content that they can’t easily view.
If the person tries to click from the article they found via search to another article, then a barrier is allowed to go up. They get the first click from Google for free, hence the “First Click Free” name. All subsequent clicks can be blocked unless they’ve registered or paid.
What prevents someone from finding the articles they want, then searching for them and repeatedly using First Click Free to bypass barriers? Google does allow limitations. People must be allowed up to five free clicks per day, the rules say. Then they can be limited.
That five free clicks per day rule, by the way, is why the New York Times limits visitors from search engines to that amount even though oddly, it allows anyone from social media sites to have as many reads as they want. My article from last year, The Leaky New York Times Paywall & How Google Limits Led To Search Engine Limits, explains more about this.

WSJ Goes Hybrid: First Click Free & Subscription Required

First Click Free has typically been an all-or-nothing implementation by newspapers. They’ve either made all their content available through the program (such as the New York Times does) or none of it (such as The Times does). The WSJ is pioneering a hybrid model. Some content is offered through First Click Free. Some isn’t at all.
In the case of the WSJ’s Google-Safari privacy article, unless you paid, you simply were not going to read it. It was an effective strategy. My WSJ subscription had lapsed about two weeks before the article came out. I was waiting for the inevitable renewal offer for around $150 per year for home delivery and web access. But I wanted to read that story so much that day that I renewed at the $260 list price.
Today, by the way, the article is available for free. That’s even more cleverness on the part of the WSJ. Now that it has become dated, along with being widely cited and excerpted, there’s probably more value in making it completely open for anyone to read (and likely link to), as a way of building traffic that earns ad revenue, rather than subscription revenue.
Here’s another example of the selective withholding in action. Consider this WSJ story that’s listed in Google:
If I click on that story from Google to the WSJ, I get a barrier — so it’s being withheld from First Click Free:

Is It Cloaking?

At this point, some search marketers and others technically savvy about how Google works might be wondering if the WSJ is cloaking, a huge no-no with Google.
Cloaking means that you show Google something different than you show human visitors. Google dislikes this. It wants to see exactly what a human visitor to a site would see, lest the site somehow try to trick Google (say showing content that says a page is about one thing, when it’s about something else).
The problem here is that what a human visitor sees will depend on whether they have a WSJ subscription or not. Those who do see the full article. Those who don’t see only a summary.
In cases like this, the fallback to determine if cloaking is happening is usually whether a publication is doing something special for Google that it wouldn’t do for humans. On that basis, the WSJ seems fine.

No, Not Cloaking

For this particular article, the WSJ is doing nothing out-of-the-ordinary for Google than it would do for any other visitor who doesn’t have a subscription. Only a summary article is shown to Google, as the cached version reflects:
Oddly, somehow Google is seeing the full-article for the page snapshot (Google Instant Preview) it makes that leads to the cached copy, when you hover your mouse to the right of the listing:
Overall, the Journal seems to have found an interesting way to have its Google cake and eat it, too. It gets to participate in First Click Free, which allows the full-text of its articles to be recorded by Google (full-text articles are more likely to rank for a wider-range of searches than summaries). That means traffic that helps drive ad revenues.
It also gets to withhold the full-text of some key articles, which still likely get plenty of traffic via Google even though only summary articles are shown. However, by being selective in this way, it helps increase subscriptions.

What’s Subscription-Only Getting Confusing

The only issue the WSJ really faces is that potentially, Google might decide that it’s time to change the rules to disallow this type of selective withholding.
Technically, withholding articles as the WSJ does is making them subscription-only content, which should require Google to insert a “Subscription” notation next to the article. Google does this because, as you can imagine, it’s annoying for searchers who are used to going from Google News to the full-text of articles only to get a registration barrier.
Google isn’t currently tagging any of this withheld content from the WSJ as subscription-content, as it should. That’s probably the case because it doesn’t know how. Typically, as I explained, sites are either entirely subscription-only or First Click Free. Google probably needs to figure out a way to deal with a hybrid situation like this.
Heck, I’ve found Google had a tough-enough time displaying subscription-only labels in the past. But beyond the WSJ, life is getting even more complicated.
Consider that “subscription-only” Newsday actually gives five free visits per month to anyone:
So is it a subscription site or not? Google doesn’t label it that way, even though you can clearly see the content that Google is indexing is the non-subscriber material:
Meanwhile, The Times supposedly gives no free clicks:
Yet clearly, The Times is also letting Google have full-access to some articles:
Since the site advertises itself as subscription-only, should those stories have a “subscription” tag next to them? Or since they are available to anyone, should they not carry this, as is currently the case?
I’ll be following-up with Google more about this. I did talk with the company initially, but it didn’t provide any official comment on the WSJ’s experimenting, other than it was something Google typically had not seen.

Shortcuts in Google Search

Have you ever wondered how to search Google for terms inside a specific website? Or find how many sites link to yours? Below is a list of common advanced search techniques with descriptions and examples:
Search for an exact phrase
"exact phrase to search"
Will return only results with the exact phrase.
Search within one website
site:www.website.com "search phrase"
This example searches through www.website.com for the phrase “search phrase”.
Search for link to a specific website
link:www.website.com
Will return all the websites that have a link to www.website.com.
Exclude words or phrases from search results
search phrase -excluded
Searches for the phrase but will only return results excluding the text after the minus sign.
View a cached version of a web page
cache:www.website.com
View a cached version of www.website.com
Search for a specific type of file
google ebook filetype:pdf
Searches for only PDF files containing ‘google ebook’
Search for phrase only in websites’ title tag
allintitle:"google articles"
Searches for web pages with “google articles” in the title tag.
Search for keyword only in website’s URL
inurl:googlearticles
Searches for pages with ‘googlearticles’ in the URL, including the domain name and subdomain or page names.
These are a great way to quickly search from Google’s home page, without having to click over to the advanced search.

Ditch Paper Catalogs Without Missing Out on Your Favorite Products

Stack of Catalogs
If you love shopping catalogs, but hate having all the paper clutter in your home, here’s a easy new way to ditch the mess (and save a few trees at the same time).
Try using the Google Catalogs app (available on both Android and iPad). It’s just like flipping through your favorite printed versions, without the inevitable trip to the curb with a heavy recycling bin. Plus, you can get more information and head directly to a store’s website to purchase the item. Take a look at the full list of catalogs available and start shopping greener.
Find out more ways to be eco-friendly during earth month with The Ultimate Guide to Going Green.

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